"Separated At Birth": The LG Prada 3.0 and the Cherry Mobile Magnum HD

17.12.11 The Reporter 3 Comments

We depart from the usual parade of affordable Androids with this special. Have you ever come across those "Separated At Birth" types of articles popularized by celebrity blogs (most notably Perez Hilton)? Well, we came across this beauty of a phone:




That, our Android Alliance friends, is the LG Prada 3.0. It is reportedly priced at £500, or $777, or Php 34,000. Just like the iPhone, only... Flatter.

Most of the Android phones, especially the high-end ones, seem to carry the rounded corners form factor. Even the iPhone, even as it upgrades and develops, seems to be kept with its corners on the curvy side. Rarely do you see phones with sharp, defined corners slated for the high-end market. In fact, rarely would you see Android phones being designed with sharp corners at ANY market. Across the board, manufacturers -- and the buying public -- seem to favor the sleek rounded-corner factor.

There are even tech reviews of certain sharp-cornered phone models that tout the sharp corners as "old skool" in form. But look at this. Not only is the LG Prada 3.0 a high-end premium phone, it is also marketed as a luxury phone, carrying the designer brand Prada.

If you're a caveman, we're sure you won't be able to appreciate that word. But if you know a bit about high fashion and how women would sell a kidney or a slice of their liver for a Louis Vuitton, Chanel, Gucci, Hermes or PRADA bag, then you'd know how much bling the "Prada" label is supposed to add to this particular LG Android phone.


If you're not impressed by the name, then let's see if you'll be impressed by the specs:

ROM: 8GB
RAM: 1GB
CPU: Dual-core Cortex-A9, TI OMAP 4430 Chipset, 1GHz
GPU: PowerVR SGX540
Connection/Speed: 3G HSDPA, 21 MBPS; HSUPA, 5.76 MBPS
Android OS, v2.3 (Gingerbread)
4.3" IPS LCD capacitive touchscreen, 16M Colors
Camera: 8 MP, 3264x2448 pixels, autofocus, LED flash
Secondary Camera: 1.3 MP


On the other hand, the iPod Touch has better internal storage than that, at around a third of its price. But that's just me being a curmudgeon.


Now for the killer. Check out the Cherry Mobile Magnum HD: 




Separated at birth, don't you think?

Now for the specs: 

ROM: 2GB
RAM: 512MB
CPU: Qualcomm MSM8255 Snapdragon, 1GHz
GPU: Adreno 205
Connection/Speed: 3G, HSDPA 14.4 MBPS
Android 2.2 Froyo (2.3.4 Gingerbread update already available)
4.1” WVGA capacitive touchscreen (480 x 800 pixels)
Camera: 5 MP, autofocus, LED flash
Secondary Camera: Front facing, VGA (0.3 MP)


The Differences:

ROM: 8GB for LG Prada 3.0 vs. 2GB for Cherry Mobile Magnum HD (6GB difference)
RAM: 1GB for LG Prada 3.0 vs. 512MB for Cherry Mobile Magnum HD (512MB difference)
CPU: Both Dual-Core, both at 1GHz
Connection/Speed: HSDPA, 21 MBPS for LG Prada 3.0 vs. HSDPA 14.4 MBPS for Cherry Mobile Magnum HD (6.6 MBPS potential maximum speed difference)
Screen Size: 4.3" for LG Prada 3.0 vs. 4.1" for Cherry Mobile Magnum HD (0.2-inch difference)
Camera: 8 MP for LG PraDda 3.0 vs. 5 MP for Cherry Mobile Magnum HD (3 MP difference)
Secondary Camera: 1.3 MP LG Prada 3.0 vs. 0.3 MP for Cherry Mobile Magnum HD (1 MP difference)

The Price Difference: 

Php 34,000 for LG Prada 3.0 vs. Php 11,999 for Cherry Mobile Magnum HD.

Php 22,001 difference, for some differences in specs.

In my personal opinion, some of you won't feel it much, in terms of performance, but all of us will feel the price difference acutely.

So is the LG Prada 3.0 worth the extra Php 22,001 on its price tag? Only those who can afford it will be able to tell.

Either way, they do look like spitting images of each other, right? Welp, guess which one's on MY wishlist and which one isn't.

More Android news later today. So stick around for that!


Edit/Erratum: The Cherry Mobile Magnum HD runs on Qualcomm's Scorpion MSM8255 processor, a member of the Snapdragon line of processor chips. These are the specs of this specific product:

Model Number: MSM8255
Semiconductor Technology:  45 nm
CPU Instruction Set: ARMv7
CPU: 1 GHz Scorpion
GPU: Adreno 205
Memory Technology: Dual-channel 333 MHz LPDDR2
Wireless Radio Technologies:GSM (GPRS, EDGE), W-CDMA/UMTS (HSDPA, HSUPA, HSPA+), MBMS

So the Cherry Mobile Magnum HD may not be Dual-Core, but since it's on a Qualcomm Scorpion from the Snapdragon S2 line, this is the kind of technology it actually runs on, from ExtremeTech.com:

As Qualcomm moves forward, they aren’t done innovating. The new dual-core Snapdragons are beginning to make their way onto the market in devices like the HTC Sensation and Evo 3D. Unlike competing the dual-core chips from Nvidia and TI, the Snapdragon with its custom Scorpion cores is capable of asymmetric use. This essentially means the cores can be clocked independently and have different power draws. Users will see better power management from these chips, even in a dual-core world. [Source]

On the other hand, these are the specs for the LG Prada 3.0's Texas Instruments OMAP 4 Chipset:


Model Number: OMAP 4430
Semiconductor Technology: 45 nm
CPU Instruction Set: ARMv7
CPU: 1-1.2 GHz dual-core ARM Cortex-A9
GPU: PowerVR SGX540 @ 304 MHz
Memory Technology: Dual-channel LPDDR2 memory controller

I'm not an expert at looking at those specs, but these resources may show you why Qualcomm is the industry leader in mobile processor technology:

Snapdragon vs. Hummingbird vs. OMAP - the mobile CPU war beyond 1GHz


And here are SeekingAlpha articles on Qualcomm being the industry leader, in terms of stocks, for mobile computing hardware:

• 4 Advantages Qualcomm Has Over Texas Instruments
• Is Texas Instruments Losing The Chip Wars To Qualcomm?  

So the bottom line is that the Cherry Mobile Magnum HD is NOT on a Dual-Core processor, but its Qualcomm MSM8255 has computing capabilities that are possibly close to what the Texas Instruments OMAP 4330 may provide, especially given the fact that Qualcomm IS the industry leader in mobile processors, as well as given the price point for the Cherry Mobile Magnum HD. :) --Ed