Why We Want More Moto In The Philippines
We reported months ago how Motorola Mobility was acquired by Google. Recently, too, we've given you specials, from the Android Pub, of his first-ever Android, which incidentally was a Motorola.
Motorola as a brand had been trusted for mobile telephony solutions since 1928. From its humble beginnings with a battery eliminator as the first product, to wartime solutions for mobile telephony, and to being on the bleeding edge of Android technology today, Motorola Mobility has earned its spot as a pillar in cellular telephony.
Motorola held its post as a formidable rival to Nokia back in the early to mid 90's. With cutting-edge design and features that were far more advanced than its contemporaries, Motorola phones were the quintessence of "cool."
However, "cool" just didn't cut it, in terms of profitability. Nokia, producing generation after generation of simple, easy-to-understand mobile phones, overtook Motorola in sales. And the company suddenly experienced obsolescence and obscurity of near-dinosaur proportions.
It was the Android that resurrected the company.
Thanks to crucial moves in recent years, and believing in an upstart Operating System/Mobile Device Platform, Motorola became the best, and the rightful choice for acquisition by Google as the flagship OEM to bear the Android. It was the first company to believe in the Android, and it's only fitting that Google returns the "favor" by partnering more closely with the company, as one of its sub-divisions today.
Because of this fact: being at the bleeding edge of Android technology, Philippine Android consumers definitely should be seeing more of Motorola Android presence in the country, and soon.
Here are top three reasons why Moto should consider being more aggressive with making their presence felt in Philippine mobile telephony spheres:
- Two out of the Top Five mobile networks that derive their revenue from data use hail from the Philippines: Smart Communications and Globe Telecom. The other three are from Japan. This means that the Android, as an ecosystem, will benefit greatly from this. Remember that the Android's business model was built around getting more users to go online so that they could push ads onto the users' machines.
- The Filipino is a hungry mobile user and cellphone addict. Most of the tech-savvy Filipinos have short lifespan for keeping their mobiles. While some can keep their mobile phones for 5 to even 10 years, others can tire of their mobile phone models in as little as 2 months. Others even dispose of their phones within weeks or a month after the purchase. It's safe to say that a good percentage of Filipinos change phones anywhere from 6 months to a year and a half.
- The Philippines was not named the "texting capital of the world" for nothing. Even after the rest of the world has caught on in the SMS craze, the Filipino still has texting for its first choice in telecommunications. The reason is that it's non-intrusive, less threatening, less intimidating and offers a good hedge from overexposure that a voice call or face to face communications may offer. Not only that, Filipinos are also among the top consumers of social networking. Is this not the perfect market for the Android?
Motorola as a brand will offer the Filipino better diversity in its gadget choices. It will also do the Filipino mobile consumer community a major favor by exposing this market to bleeding edge in Android technology, as well as provide this market a top-notch experience in Android telephony. This is certainly going to be a win-win situation: Motorola and Google will capture a heavily mobile, heavily online consumer base, thereby hitting their target of getting more users online for more ad traffic, and Filipinos will then experience the newest in Android innovations.
And when Motorola reaches mainstream distribution, Filipinos will no longer need to acquire their Motos via the grey market of online sellers.
Filipinos will definitely welcome Moto with open arms and be happy to count it among its Android gadget choices. We bet that the premium market will have good fun choosing between Moto, HTC, and Samsung's premium lines.
So what are you waiting for, Moto? It's time to plan your official re-entry to the Philippines, and with a bang, soon!
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Photo Credits: Mobility Digest
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