Smart Communications Makes New Waves With The Smart Netphone
Smart Communications is undoubtedly the Philippines' biggest mobile network, with a subscriber base of at least 45 Million, as reported in June 2010. This 2011 saw Smart Communications make very aggressive moves, with the launch of Smart's 4G service via LTE in Boracay this summer 2011, the newsmaking purchase of the majority shares of Sun Cellular, and now, a heavy drive of venturing into the Android scene.
Close on the heels of summer 2011's major moves by Smart Communications, Smart drove heavily into the emerging Android smartphone wave by launching a particularly seductive postpaid line of HTC phones. And now, Smart Communications is making new waves with its own Android, the Smart Netphone.
Smart Communications is not new to the smartphone scene. It is not even new to launching its own smartphone model. Remember the Smart Amazing phone? It was one of the more affordable smartphones to hit the market. Smart made an attempt to make the smartphone readily available to consumers, and the Smart Amazing phone was their answer.
As they say, history repeats itself. Tomorrow's market launch of the Netphone is not a case of "history repeats itself," however. In our opinion, it is more about "Find out what works. Rinse. Repeat."
They say that the key to success is bumping into something that works or brings in results, and then repeating the formula until the results dwindle. With the Netphone, this seems to be seeing that the Android pie is selling like hotcakes at the moment, and wanting a slice of that pie. If it clicks, if it works, we bet Smart Communications will, indeed, "Rinse and Repeat."
Indeed, who wouldn't want a piece of the Android action? At 550,000 Android activations a day, that number alone spells a phenomenal profit. That number says that there's room for quite a few players. And if that isn't impressive enough, we're not sure what is.
The thing is, how do you seduce a brand-conscious Philippine consumer base? Filipinos have been known to have a preference for Nokia. But when Cherry Mobile, Torque and China phones entered the market on the low end, and the iPhone, the Blackberry and the Android posse made a scene on the high end, brand no longer remained relevant. Today, the Filipino cellphone-buying public is more concerned about durability and the gadget's specs. If the Netphone proves to be better than the Cherry Mobile Androids, it may be a viable midrange option for the Android aficionados.
For more information on specs, first impressions and unboxing, please visit these websites:
- Netphone Begins: Unboxing The Netphone 701
- Smart Launches The Netphone
- Smart Netphone Debuts On September 10
Here's the Netphone's Official Website:
Smart officially unveils the Netphone to the buying public tomorrow morning.
Photo Credits: Smart Netphone Official Website
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